Businesses to Gain and Lose from World Cup Broadcasts

The 2022 FIFA World Cup is set to bring significant changes in viewing habits, affecting various industries in different ways. The late broadcasting hours of the tournament will likely keep viewers at home rather than venturing out, having a negative impact on businesses that rely on evening crowds.

Bars and restaurants are expected to feel the pinch as consumers opt for the convenience of watching matches from their living rooms rather than braving crowded pubs. However, one industry is poised to reap significant benefits: online streaming services.

Companies like Netflix and Amazon Prime will likely see a surge in subscriptions and revenue as viewers turn to digital platforms to catch up on live matches and highlights. The increased demand for online content is expected to offset any losses incurred by traditional entertainment venues.

Additionally, companies that provide food delivery services are also set to benefit from the World Cup’s extended broadcasting schedule. As people stay home to watch the matches, they will be more likely to rely on convenient meal options rather than dining out.

The tournament’s influence on businesses is a reflection of changing consumer habits and the growing popularity of digital entertainment.

Source: original report.